Search engine optimization (SEO) is using strategies and methods to make your website enticing to search engine crawlers. It’s one of the best ways to assure your website’s success. Some people might tell you that SEO is an arcane field beyond the reach of ordinary webmasters. Rubbish!
If you would like to increase your search engine traffic through back links, make use of social media. Sites like Twitter, Tumblr and Facebook allow users to share your links on their own page with a simple click of a button. Many Twitter and Facebook pages have high page rankings, and being linked to from them can significantly increase the page rank of your own site.
Older blogs and websites will automatically gain higher places on a search engine’s ranking list. The older the blog or site, the higher it will be. Search engines take age into consideration because the older a site is, the more likely it is to have an already established customer set.
Make sure every image on your site has the descriptive “alt” tag. That is the best way to optimize the SEO value for that page. These tags are intended to replace images if the website visitor disables image display. What matters is that the search engines identify and index the alt tags so that the keywords are able to improve page rank.
A good rule of thumb to follow for ultimate search engine optimization is to never change or retire a page URL without providing a 301 redirect to the updated page. The infamous 404 page not found error, is the worst page that can be displayed for your site, so avoid this by implementing a 301 redirect.
You do not have to use the same exact word for your keyword throughout your article. Search engines are optimized to understand that plurals and tenses of your keyword are really the same word. Using this will keep your keyword visible to the search engines, and will make your page much more readable for your audience.
Even though search engine optimization can be very perplexing for even experts, it doesn’t have to be closed off for the beginner. It is possible to do a good job optimizing your site by yourself if you implement a few basic techniques like the ones you just read. A large amount of traffic to your website is definitely closer than you might think it is.