What is search engine optimization? Why should you be concerned about it as a small business owner? For one, search engine optimization is an ideal way to reach your target audiences by using relevant search terms and custom content to boost your page relevancy. This means that your website will gain more exposure with minimal effort on your part. This article will outline several search engine optimization tips that are easy to implement.
When setting up a page for SEO, avoid the temptation to set up text or links specifically to manipulate search engines. For example, text that is the same color as the page background, text that is invisibly tiny, or links that are only a few pixels wide, will set off alarms at the search engine. These “black hat” methods can get your site banned entirely from the listings.
When setting up your site with SEO, be aware of how search engine spiders view your page. For example, while using images for navigation links may look attractive to human viewers, it will hurt your search engine rankings. Your rankings, and your reputation for users with accessibility issues, will be increased if you use primarily text or at least provide a text alternative for image links.
To optimize good search engine results, write a description of your page’s content on the meta tag. The content of this tag is what search engines display for the summary of a search result. The end user searching for your keyword will see this summary and will decide whether or not to visit your page.
It is easy to see how search engine optimization is a boon for small business owners. Websites are often neglected by people that are busy with other aspects of running their business, but it is an easy way to bring new customers to you without actively reaching out. If you follow this article’s advice, you may find yourself with more demand than you know what to do with!
